Blog posts by Thinking It Through with Liz Spranzani

Opticon Deep Dive: Optimizely's Product Announcements

Mon, 28 Nov 2022 13:34:59 GMT

We attended Opticon 2022 in San Diego which explored the future of orchestration, experimentation, and growth. We dive into Optimizely's product announcements from the event to help inform your 2023 roadmap.

Top 4 Takeaways from Opticon 2022

Tue, 01 Nov 2022 17:28:00 GMT

We attended Optimizely's Opticon 2022 and have 4 takeaways to help you make decisions for your 2023 roadmap.

A Brave New World Beyond Wordpress

Thu, 28 Jul 2022 18:09:32 GMT

Verndale engages with clients that are interested in website transformation and are considering a switch to a new CMS or DXP platform. Occasionally when their current platform is WordPress, they're eager to explore features of the Digital Experience Platform (DXP) landscape, and how a CMS or DXP differs from WordPress. This consultative phase involves leading our client down a deep dive of various partner platforms such as Sitecore, Optimizely, Contentstack, and Contentful. The end goal is to provide enough information so they can decide if they should stay with WordPress or upgrade to another platform.

Content Marketing Platform: A Marketer's Lifesaver

Thu, 10 Mar 2022 05:00:00 GMT

A CMP is a single system meant to be a source of truth for an organization's content. Comprehensive CMPs will include the ability to write the content directly within the platform, share with other team members, easily view notes and comments from others, iterate and make recommendations, schedule what is needed and assign out the work, leverage media assets from DAM platforms, move through a workflow, publish out to distributed systems, and measure the performance of the content. These platforms streamline the entire process, ideally allowing ideas to get to market quickly.

Demystifying Optimizely Data Platform (ODP)

Wed, 17 Nov 2021 17:55:00 GMT

This year has been a wild year in the Optimizely world, after making several important acquisitions at the end of 2020 and beginning of 2021 and going through a rebranding. One of those important acquisitions was the Customer Data Platform (CDP), Zaius, now known as Optimizely Data Platform (ODP). This strategic move was made to level up the customer data capabilities already in the system, and complement their newly acquired, premium, experimentation and personalization platform.

Your CX Quarterback: the Customer Data Platform (CDP)

Thu, 28 Oct 2021 16:55:00 GMT

If you are currently working with a Digital Experience Platform (DXP), then you probably have been getting an earful about Customer Data Platforms (CDP) for several months now. This type of MarTech platform is a hot topic and every day there is another blog post, webinar, and email marketing campaign. Even for Verndale, as an implementation partner, it's a lot of information to process.

Demystifying Digital Experience Platforms (DXP)

Tue, 10 Aug 2021 16:55:00 GMT

A DXP is an open and extensible, integrated suite of cloud-based technologies that provides all audiences with consistent, secure, and personalized experiences across digital touchpoints. When did your CMS become a DXP? The answer is when it stopped being just about content, and started to also address customer data, personalization/experimentation, assets and analytics. Think of a CMS now as only one part of the DXP platform, focused on delivering content. Its origins were focused on a single channel, the website, and typically it was a single system. For many of the CMS platforms, headless and API technologies were addressed much later.

DX Architecture at MACH speed

Thu, 10 Jun 2021 10:09:12 GMT

The last 14 months are difficult to describe: chaotic, scary, exciting, and without doubt, filled with seemingly constant change. To keep up has required individuals and businesses to remain relevant, competitive, and engaging to customers and prospects while dealing with an unpredictable pandemic. Literally overnight, the necessity to deliver digitally became table stakes to compete.

The Value of the Episerver App Marketplace

Thu, 16 Apr 2020 14:51:00 GMT

When Episerver reached out in early 2019 to partners, vendors, clients and other well-established organizations about launching a new App Marketplace, Verndale jumped at the opportunity to be included. Our team of Episerver developers had lots of great ideas based on foundational functionality that we have been honing over time.